Showing posts with label Burger King. Show all posts
Showing posts with label Burger King. Show all posts
Jun 5, 2014
Burger King rolls out Extra Long Cheeseburger
Foxnews.com - Looks like big is back for the summer at Burger King.
Just after rolling out its brand new double stacked Chicken Big King, the burger chain has introduced an Extra Long BBQ Cheeseburger.
The summer special features two beef patties placed side-by-side on a toasted hoagie roll with American cheese, deep friend onion rings—all slathered in barbecue sauce. The burger clocks in at 590 calories, which is actually less than the chain’s famous Whopper which has 650 calories.
The Extra Long Cheeseburger is $3.59- but if you just can’t get enough, the sandwich is also on the restaurant’s two-for-$5 menu.
Just after rolling out its brand new double stacked Chicken Big King, the burger chain has introduced an Extra Long BBQ Cheeseburger.
The summer special features two beef patties placed side-by-side on a toasted hoagie roll with American cheese, deep friend onion rings—all slathered in barbecue sauce. The burger clocks in at 590 calories, which is actually less than the chain’s famous Whopper which has 650 calories.
The Extra Long Cheeseburger is $3.59- but if you just can’t get enough, the sandwich is also on the restaurant’s two-for-$5 menu.
Feb 12, 2014
Burger King beefs up Big King, tops Big Mac
Usatoday.com - Burger King's found a new way to pull McDonald's chain.
The No. 2 burger chain has just made its new Big King burger bigger than the Big Mac. And on Monday evening, it will start bragging about that in advertising.
The move comes three months after Burger King rolled out its Big Mac-buster, dubbed Big King. The enlarged Big King beef will weigh in (uncooked) at 4 ounces, vs. 3.2 ounces for the beef on the iconic McDonald's burger that it mimicked, the Big Mac.
In the past year, Burger King has been on a new product tear — including several specifically devised so that the increasingly competitive chain could thumb its nose at McDonald's. In the past year, it also rolled out a Rib Sandwich to compete with the McDonald's McRib sandwich. And it rolled out Satisfries, a new version of its french fries with fewer calories.
It's very rare for a chain to increase the size of a core product and not increase price. But the Big King, made with two beef patties, lettuce, onions and sauce on a three-layer sesame seed bun, will still sell for $3.69. It's also currently part of a two-for-$5 promo.
"At Burger King, we know that size matters," says Alex Macedo, president of Burger King North America, in a phone interview. "This allows us to give even more value."
At least one industry consultant thinks that Burger King could be on to something — so long as it ultimately moves beyond mimicking McDonald's products. "It will drive some business," says Dennis Lombardi, executive vice president of food service strategies at WD Partners, a restaurant consulting firm. "Singles and bunts aren't so bad in our business."
But Burger King's Macedo says this is much more than a bunt. He says Burger King plans to expand its Big King platform with more innovation, though he declined to be specific. "We're testing a lot of things," he says.
When it recently tested the newly enlarged Big King burger at 200 restaurants in South Florida, guest satisfaction scores jumped more than 10%, he says. "Increasing the amount of beef makes a big difference."
The No. 2 burger chain has just made its new Big King burger bigger than the Big Mac. And on Monday evening, it will start bragging about that in advertising.
The move comes three months after Burger King rolled out its Big Mac-buster, dubbed Big King. The enlarged Big King beef will weigh in (uncooked) at 4 ounces, vs. 3.2 ounces for the beef on the iconic McDonald's burger that it mimicked, the Big Mac.
In the past year, Burger King has been on a new product tear — including several specifically devised so that the increasingly competitive chain could thumb its nose at McDonald's. In the past year, it also rolled out a Rib Sandwich to compete with the McDonald's McRib sandwich. And it rolled out Satisfries, a new version of its french fries with fewer calories.
It's very rare for a chain to increase the size of a core product and not increase price. But the Big King, made with two beef patties, lettuce, onions and sauce on a three-layer sesame seed bun, will still sell for $3.69. It's also currently part of a two-for-$5 promo.
"At Burger King, we know that size matters," says Alex Macedo, president of Burger King North America, in a phone interview. "This allows us to give even more value."
At least one industry consultant thinks that Burger King could be on to something — so long as it ultimately moves beyond mimicking McDonald's products. "It will drive some business," says Dennis Lombardi, executive vice president of food service strategies at WD Partners, a restaurant consulting firm. "Singles and bunts aren't so bad in our business."
But Burger King's Macedo says this is much more than a bunt. He says Burger King plans to expand its Big King platform with more innovation, though he declined to be specific. "We're testing a lot of things," he says.
When it recently tested the newly enlarged Big King burger at 200 restaurants in South Florida, guest satisfaction scores jumped more than 10%, he says. "Increasing the amount of beef makes a big difference."
Executives at McDonald's declined to comment on Big King. But, spokeswoman Lisa McComb did note, "the Big Mac remains a beloved iconic menu item at McDonald's."
Big King's big differentiator from the Big Mac: fire-grilling. That's what Burger King will continue to stress in its advertising. But it's going up against the Holy Grail of burgers. Since it went national in 1968, the Big Mac is widely viewed as one of the most successful burgers in fast-food history. Even at the risk of converting some of its current Whopper customers into Big King fans, Burger King continues to heavily push its new burger.
But McDonald's is hardly ignoring the competition. While there are no national promotions for Big Mac at the moment, in some regional markets, the burger giant has recently offered special deals in which customers get a second Big Mac for 1 cent when they purchase one at the regular price.
Big King's big differentiator from the Big Mac: fire-grilling. That's what Burger King will continue to stress in its advertising. But it's going up against the Holy Grail of burgers. Since it went national in 1968, the Big Mac is widely viewed as one of the most successful burgers in fast-food history. Even at the risk of converting some of its current Whopper customers into Big King fans, Burger King continues to heavily push its new burger.
But McDonald's is hardly ignoring the competition. While there are no national promotions for Big Mac at the moment, in some regional markets, the burger giant has recently offered special deals in which customers get a second Big Mac for 1 cent when they purchase one at the regular price.
Feb 19, 2013
Burger King Twitter Account Hacked
Huffingtonpost.com - This is exactly why you don't give the Hamburglar your Twitter password...
Someone apparently hacked Burger King's Twitter account on Monday and changed its photo to the McDonald's logo and name "McDonalds." The hacker then claimed Burger King was sold to McDonald's, and then posted a host of raunchy messages.
The account's bio was also changed to: "Just got sold to McDonalds because the whopper flopped =[ FREDOM IS FAILURE."
The perpetrator referenced several internet hacker groups, including LulzSec, Anonymous and DFNTSC.
About an hour after the wayward tweets began, the fast food chain's account was suspended. A company spokesman told the AP that they reached out to Twitter to have the account frozen.
According to BuzzFeed, Burger King released the following statement:
It has come to our attention that the Twitter account of the BURGER KING® brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.
Here are a few screenshots for posterity:
Subscribe to:
Posts (Atom)